Zach is an adaptable and creative Marketing Professional with over 5 years of experience in building community through online platforms and events.
Specific skills include developing engaging creative assets, managing social media platforms with millions of organic impressions, and executing successful advertising campaigns across multiple platforms.
Proficient in Adobe Creative Suite, Google Ads, Meta Ads, and web development for start to finish campaign optimization. Eager to bring a wide range of marketing skills to a team of any size.
PROJECTS
Season Pass Campaigns
Due to the progressive pricing structure of season passes at Mountain High Resorts, there were multiple campaigns to promote the lowest remaining price. Zach was integral in the strategy, execution, and reporting on these campaigns. As a result, Mountain High increased season pass revenue each season.
Event Promotion & Coverage
As the first event in the Cali Pass Banked Slalom event series, the promotion before & after the Mountain High event was essential to create lift through the entire 3 event series. The following events sold out and had nearly 40% of participants register for all 3 events. Other goals for all event based media included brand exposure for corporate partners, building excitement and FOMO for future events, and general positive brand image.
Viral Social Media Content
Understanding an audience, video hooks, and driving engagement are all key to viral video content. Between Instagram and TikTok, the top 5 videos that Zach produced for Mountain High Resorts reached a total of 3.6m views and more than 250,000 engagements.
Photography, Videography, Graphic Design, & Advertising
Zach’s skills with various cameras and drones alongside advanced ability in Adobe Premiere, Illustrator, Photoshop, & Lightroom combine for captivating visual content to supplement any campaign. Other skills include data visualization, project management, collaboration, email marketing, copywriting, data analysis, and paid media.
